#ReverseAdvent With The Co-Op

When the Co-Op sent me an email asking if I’d like to get involved with their #ReverseAdvent campaign, I signed up straight away and a few days later, I received a box and a £5 Co-Op voucher to help me get started.
So what is it? Well, the idea of the #ReverseAdvent box is that for every day from 1st December up until Christmas Eve, you put an item in the box and once it’s full or you’ve added 24 items, you donate it to someone in need; whether that’s an eldery neighbour who can’t get out to do much shopping, a local foodbank or a homeless charity.

I spent my £5 voucher straight away and got some biscuits, curry sauce, custard and a few other bits to put in my box.

Reverse Advent Box

I decided I wanted to donate my box to a local foodbank; the Brighton and Hove City Mission. They’re a non-denominational Christian foodbank who help families and individuals in crisis. People have to be referred to them through various agencies, so you know you’re really helping people who are in need.

On a few of my days, I had to double up and add a couple of items because the foodbank closes for Christmas on December 20th and I wanted to make sure my I got my box there before the holidays.

As you can see, I put some everyday staple items in there like pasta, rice and cereal, some treat items like biscuits and custard and also some toiletries like shampoo and toothpaste.

Reverse Advent goodies

I asked what they do with their donations and I was told that once I handed my box to the Foodbank, they would take all the items and organise them on different shelves round the building so that everyone who uses the Foodbank could choose their own items to have. I think this is such a great idea because it allows people to have things they really like 🙂

And although the #ReverseAdvent campaign is nearly over, you don’t need a special box to donate this Christmas. There are loads of different ways you could choose to help someone; you could put a couple of extra tins in your shopping basket and add them to the charity crates they have at the front of supermarkets,  volunteer at a homeless shelter for a couple of hours, put your loose change in a donation box or fill up a bag/box to take directly to a charity like I did.

Do you give to charity or help someone at Christmas? What do you do? Let me know in the comments below 🙂 x


  1. This is such a great idea and it’s awesome that Coop got behind such a worthwhile campaign. I’m disappointed that I’ve seen it now, because it would have made a great activity in the run up to Christmas, but it’s something I will definitely do anyway. It fits in perfectly with my new year’s resolution to be kinder to myself and those around me. Kate xx

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